Sunday, December 28, 2008

What is link bait?

I went looking for the definition to link bait and as usual I found a Wikipedia article on it. As with everything related to a computer there are good and bad uses for link bait. I'm sure many web site owners would argue that it is essential to creating a successful web site or blog as it increases traffic. This is true but I also encourage anyone who is link baiting to be careful not to get too caught up and start creating link fodder. Getting people to your site is half of the battle. Keeping them there is the victory. In other words, don't send them away as soon as they walk in the door.

The entire article involves much more then I have here but here are the types of link bait according to Wikipedia.

Wikipedia - Methods of website linking

Types of link bait

Although there are no clear-cut subdivisions within link bait, many attempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:
  • Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
  • News hooks - Provide fresh information and obtain citations and links as the news spreads.
  • Humor hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
  • Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
  • Tool hooks - Create some sort of tool that is useful enough that people link to it.
  • Widgets hooks - A badge or tool, that can be placed or embedded on other websites, with a link included.

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